Subaru wins more awards at the 2017 Canadian International Auto Show!

Subaru awards

The 2017 Canadian International Auto Show is here! To help kick things off Subaru has made the news with a few awards, check them out below:

2017 Forester WINS Canadian Utility of the Year

Subaru Canada, Inc. is thrilled to announce that the Automobile Journalists Association of Canada (AJAC) awarded the 2017 Subaru Forester with 2017 Canadian Utility Vehicle of the Year honours. The announcement took place during a press conference held at the Canadian International Auto Show in Toronto.

Named Canada’s Best New Small Utility this past December, Subaru’s 2017 Forester was one of three finalists vying for top honours as AJAC’s Canadian Utility Vehicle of the Year.

The all-new 2017 Forester has an unbeatable combination of all-road/all-weather capability, superior reliability, and advanced safety features, making it an Insurance Institute for Highway Safety TOP SAFETY PICK for 11 consecutive years (2007-2017).

“The 2017 Forester win for Canadian Utility Vehicle of the Year has capped an outstanding year,” said Shiro Ohta, chairman, president, and CEO of Subaru Canada, Inc. “In 2016, Subaru achieved unprecedented sales success and this award from AJAC is a wonderful tribute to the Subaru Forester as well as to our recent achievements.”

Subaru WINS Black Book Best Overall Brand for Retained Value, Crosstrek Earns Best Retained Value for Compact Car:

Subaru Canada, Inc. is thrilled to announce that Subaru has won the first-ever Best Retained Value ‘Overall Brand’ Award in the Car Category from Canadian Black Book (CBB).  As this year marks the 10th annual Best Retained Value Awards, CBB has introduced the Best Retained ‘Overall Brand’ awards, which calculates the average retained value across the product lines for each OEM in three categories – Car, Truck/SUV and Luxury.

Not only was Subaru awarded the win for Overall Brand, its compact crossover, the Subaru Crosstrek, has earned a CBB Best Retained Value Award in the compact car segment.

The 2017 Best Retained Value Awards acknowledge vehicles that hold the highest percentage of their original MSRP after four years. For 2017, this distinctive award program analyzed model year 2013 vehicles in 20 different categories. Widely acknowledged as a trusted and unbiased automotive industry source for vehicle values, CBB distributes its information in various formats to car dealers, manufacturers as well as to the leasing, finance, insurance and wholesale sectors. Consumers are also able to access this expert insight through the CBB website,www.canadianblackbook.com, which includes free tools to calculate trade-in values, future values and average asking price.

“The Canadian Black Book awards recognize vehicles that hold their value and depreciate the least,” said Shiro Ohta, chairman, president and CEO of Subaru Canada. “With depreciation being the single greatest cost of vehicle ownership, having the Subaru Crosstrek recognized as a Canadian Black Book Best Retained Value Award winner is proof of the quality and longevity for which Subaru vehicles are known.”

How the AJAC winners are chosen

AJAC’s Canadian Utility Vehicle of the Year Awards program includes real-world driving on public roads in order to provide consumers with sound, comparative information on vehicles that are new to the market. Journalist evaluations are based on detailed criteria, including everything from safety features to cargo capacity, in order to select the best new vehicles in various categories. The goal is, ultimately, to provide highly relevant consumer-driven information for Canadian shoppers to take with them to the marketplace.

Both experts and consumers agree that Subaru vehicles deliver an inspired combination of safety, performance and dependability.